By collaborating with European creative talents, we introduce fresh visual perspectives while staying true to the brand’s DNA—
delivering distinctive, high-impact storytelling that captures attention and drives engagement.

AURORA DU DEBUT CAMPAIGN | PHOTO by AMEYA EDDISON STEPHENS

LÙCHEN 26 COUTURE CAMPAIGN | PHOTO by BORIS CAMACA

DémodéMODÉ FW25 CAMPAIGN | PHOTO by Nicolas Schnabel

GENZERO SS26 PARIS LAUNCH | PHOTO by Danil Shershev

LÙCHEN FW24 CAMPAIGN | PHOTO by GERAY MENA

DJFL SUMMER 25 SOCIAL CAMPAIGN | PHOTO by AMEYA EDDISON STEPHENES

RUOHAN FW24 CAMPAIGN | PHOTO by JOHANNA KIRSCH

AURORA DU SS26 CAMPAIGN | PHOTO by SHUA

DJFL SUMMER 25 SOCIAL CAMPAIGN | PHOTO by Lera Polivanova

NEW FRIENDS

New Project collaborates with Europe's established fashion photographers who work with maisons like HERMES, DIOR and ISSEY MIYAKE
— while discovering emerging talents shaping progressive labels such as LAMAIRE, ROMBAUT and HODAKOVA.

Through intimate creative partnerships, we curate radically fresh aesthetics that redefine brand visual narratives.